By Terry

About a year ago I fell in love with the brand “By Terry.” Everything smells like roses (always a bonus in my eyes… or nose…), everything is beautiful. By Terry brought out a perfume line last year, and it only recently became available in Australia. I discovered one which I just adore, it’s called “Reve Opulent.”


It’s your typical sweet, floral perfume in a way (“hyacinth, rose, floral notes”), but with a softness and fresh youthfulness to it that makes me think of smiles and faded pink and summer day picnics (I’m not romantic at all…). But that’s just me! I definitely want to buy it.

However, of course, my main concern is whether or not it is tested on animals. So I sent an email directly to By Terry to find out what their stance was. This was the email I sent:

“Hi there,

I really love By Terry products, especially your perfumes and eye shadows. However I want to be fully informed about the products I am buying so would really appreciate it if you could answer some of my questions about animal testing:

1) Do you test ingredients or finished products on animals?
2) Do you use third parties to test ingredients or finished products on animals?
3) Do you sell your products in countries such as China (or others) where animal testing is required by law?

Thank you so much for your help! 🙂

And their reply was:

“Dear Madam,

We thank you for your interest in the brand BY TERRY.
Following your email, we are pleased to inform you that the brand BY TERRY does not test its products on animals both in design and in the finished product.
Moreover, our products are distributed only in Hong Kong which is not subject to Chinese regulations on cosmetics.

Do not hesitate to contact us for any further information.


Sophie Martin
Customer Service”

So it looks like good news (apart from the fact that it took them a month to reply)! What do you guys think? Is it safe? Should I buy the perfume?



Hi again!

Sorry I’ve been kind of missing for a while. University has been a bit hectic so I’ve been avoiding the internet for a bit, and also avoiding shopping (as far as I can…)!

I LOVE Illamasqua, the make up brand. They make the only foundation that is the right shade for my skin (pretty much one shade off white! Damn my pastey-ness) and make really great eye shadows. So of course one of my concerns was that they do animal testing, as I really don’t want to give up this brand!

Luckily!!! it looks like they are fine! I sent them an email a while ago, asking some specific questions about animal testing, and they answered all my questions.

I said:

Hi there, I love Illamasqua products, especially your foundations and eye shadows. However I want to be fully informed about products that I buy, and would really appreciate it if you could answer my questions about animal testing. I have read your FAQ but wanted to double check everything. 1. Do you test your ingredients or final products on animals? 2. Do you buy ingredients from third parties who conduct animal testing? 3. Do you use third parties to conduct animal testing on your ingredients or final products? 4. Do you sell your products in countries such as China, who require animal testing by law? Thank you so much for your help! 🙂 Liane

And they replied with:

Hi there,

Thanks for your email. We can confirm that Illamasqua does NOT test on animals, we do not have any parent or subsidiary companies and we do not contract any third parties to test our products or ingredients on animals. 

Our brushes are all cruelty free, synthetic fibres.

We ship to China but do not have any stores or concessions there.

I hope this helps.

Kind regards and thank you for your support of our brand,

Customer Services
Illamasqua Ltd

6-8 Amwell Street, London, EC1R 1UQ

So it looks like it’s alright! Another blog, veggie beauty, confirmed this a while ago, but I wanted to double check myself. I do not know whether Illamasqua is vegan-friendly though. I will look into this.

So yay!! Illamasqua eyeshadow review coming up soon!!!

Until then, all the best!